Why CRM?
Customer Relationship Management (CRM) is a journey of strategic, process, organizational and technical change whereby a company seeks to better manage its own enterprise around customer behaviors. It entails acquiring and deploying knowledge about one's customers and using this information across the various touch points to balance revenue and profits with maximum customer satisfaction.
Several companies are turning to customer-relationship management systems and strategies to gain a

better understanding of their customer's wants and needs. CRM allows companies to gather and access information about customers' buying histories, preferences, complaints, and other data so they can better anticipate what customers will want. The goal is to instill greater customer loyalty.