The primary goal of most portals is ease-of-use. To improve the user-friendliness and to enable convenient access to the different kinds of information and services mounted on the web by users, it would be desirable to set up a portal for channeling the vast information resource and many services to different users in an efficient and effective manner so that when a user can be identified by the portal, personalized information and services
which are relevant or of interests to the user would be presented to him according to his profile.
The main advantages of a portal:
- Link people within and among businesses.
- Track and capture insights.
- Add value to retain customers.
- Gather intelligence to plan product/service strategies.
- Leverage expertise to solve problems.
