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Parspake launches first e-marketing campaign in Iran Parspake Solutions introduces: "City of Caspian", the first comprehensive e-marketing campaign in Iran. Fouman Chimie, Iran's largest producer of automotive products under the well-known brand of Caspian wanted an internet advertising campaign that went beyond simple banner ads and e-mails. Parspake Solutions, as the only company in Iran capable of creating sophisticated internet campaigns, created "City of Caspian"; a virtual environment, incorporating Caspian products into a series of fun internet games. This virtual environment (the first in Iran) was supported by a series of "interactive" banner ads (also the first in Iran) as well rich HTML-based mailing campaigns. A back-end E-marketing Management System - designed by Parspake - allows Fouman Chimie to manage visitors, registered users, prizes as well as banner and e-mail campaigns, in order to have full control and a complete 360 view of their internet campaign. www.cityofcaspian.com |

